**Vicky Kaushal Becomes the New Face of ENO**

National Award-winning actor Vicky Kaushal has just been announced as the brand ambassador for ENO, one of India’s most trusted antacid brands. This exciting partnership launches with a vibrant, nationwide multimedia campaign that spotlight ENO’s promise of quick relief from acidity.

In the ad, Vicky steps into the shoes of *Jaadugar Samrat*—a charming magician putting on a thrilling show. But just as the performance heats up, he’s hit with a sudden bout of acidity. The audience starts to lose interest… until ENO swoops in to save the day. With its fast-acting formula, ENO gets him back on stage in no time, and the show goes on without a hitch.

Bineet Jain, Category Head of Digestive Health at Haleon India, shared his excitement about the collaboration. He said Vicky’s natural charm and strong connection with audiences across India make him the ideal choice to represent ENO’s long-standing reputation for trust and effectiveness.

Vicky Kaushal, too, is thrilled about teaming up with the iconic brand. “In a country that absolutely loves its food, ENO has always been a go-to solution for quick acidity relief,” he said. “It was fun playing a magician in the ad, and I’m genuinely proud to be associated with a brand that Indian families have relied on for years.”

Developed by the creative agency Ogilvy, the campaign is set to launch across a variety of platforms—including television, digital, print, outdoor advertising, and social media. Its primary objective is to reinforce ENO’s reputation as a go-to household remedy, known for providing quick and effective relief from acidity.